Education

SMPS has paved the way for marketers to learn the skills and achieve professional recognition necessary for career advancement. Chapter Educational Programs, Boot Camp, Mentorship Programs, Webinars, and White Papers are all tools available at low or no cost to members.

KNOWLEDGE IS GROWTH

“Leadership and learning are indispensable to each other.” ~ John F. Kennedy

The influence of the internet, software, and social media have created a “New Normal”. Marketing is radically different today than it was five years ago. Success requires embracing new skills, vision, and innovation. Programs offered by SMPS include:

  • Certified Professional Services Marketer (CPSM) designation

  • SMPS University

  • National and Regional Conferences

  • MySMPS On-Line Community

  • Mentorship Programs

  • Educational Webinars

  • Best Practices Papers

  • Marketer Magazine

For information on resources available: click here
To log into MySMPS for Member Exclusive Resources: click here

WEBINARS

SMPS Members have access to the national webinar series, which air on the third Thursday of every month at 7:45 am and last approximately 90 minutes each. Webinars are hosted by a range of experts in the marketing and business development field and cover topics such as industry trends, best practices and other related interests. Members can participate for free and non-members pay a nominal fee. Webinars can also be purchased and watched live through smsp.org. Members can borrow older webinars from SMPS-OC at no cost.

Contact: Education Director, Brandon Gamboa, if you are interested.

CERTIFIED PROFESSIONAL SERVICES MARKETER (CPSM) PROGRAM

Certification is a time-tested means of measuring a professional’s credentials. The Certified Professional Services Marketer (CPSM) sets the standard of excellence for marketing and business development professionals in the architecture, engineering and construction industry. Because the CPSM designation is associated with leadership, the process of qualifying for and passing the test, in addition to obtaining the required number of continuing education units, is intensive. Individuals who are CPSMs demonstrate their on-going commitment to the industry, and their ability to perform in all Six Domains of Marketing, criteria that is recognized by many professional services firms.

 

 

For Professionals

Certified Professional Services Marketers (CPSM) are part of something special, an elite group of marketers who have invested in themselves. Each CPSM is committed to learning the “must have” skills required for today’s hyper-competitive market. CPSMs understand and embrace the need for continuous improvement through education and how it enhances their opportunities for professional success.

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SMPS-OC 2019 CPSM Study Group

Take Your Career to the Next Level: Become a CPSM

2019 CPSM Study Group Forming

The SMPS-OC Study Group begins in January 2019. Contact Kelly Teenor, President-Elect, (2018-2019) at kteenor@waremalcomb.com to join the study group.

FOR MORE INFORMATION

Contact: Brandon Gamboa, Education Director, at (714) 786-6326

For Employers

SMPS, the authority on marketing professional services, has published the Six Domains of Practice for Professional Services Marketers. These Domains represent the body of knowledge, disciplines, and skills required for leaders in professional services marketing. Through the SMPS certification program, an employer can be assured that their marketing professionals have what it takes to generate profitable business through demonstrated proficiency in the domains of practice.

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WHEN IT COMES TO HIRING

“When hiring marketers, I always give CPSMs preference. It shows a commitment to our industry and their willingness to stay current with the latest trends due to the 3-year re-certification requirement.”

Julie Shepard, CPSM, ENV SP
Corporate Director of Marketing, Psomas
Former SMPS-Sacramento Chapter President

FOR MORE INFORMATION

Contact: Kevin Doyle, SMPS Headquarters, at 1.800.292.7677, 1.703.549.6117 x232, or kevin@smps.org.

QUICK LINKS

CSPM Certification Eligibility and Overview
Online CPSM Application Form
PSI Testing Centers to take the exam on-line