How to Identify Win Themes for your Proposals

April 15, 2021
11:00 AM - 12:00 PM


Program Description

Win themes are the difference between a compliant proposal and a winning proposal. Afterall, if YOU can’t figure out what makes your firm the right fit, how will your client? During this interactive session, you will learn how to ask the right questions to uncover key win themes for your proposals beginning at the go/no-go all the way through to submittal.

Registration closes April 13 at 5:00pm.

Registration is non-refundable.


Keelin Cox, CPSM, ENV SP
Senior Marketing Specialist

Keelin Cox, CPSM, ENV SP is a creative thinker and problem solver with a focus on thoughtful interactions throughout the AEC industry. As a senior marketing specialist at Stantec, she is invested in supporting the water sector to build winning proposals, create smart strategies, and help her teams serve their communities. Keelin is a Past-President of SMPS OC and the host of the AEC Marketeer podcast that explores AEC marketing and beyond.

Domains covered

  • Domain 4: SOQs/Proposals


$15.00 Non-Member

$0.00 Annual Sponsor Member Representative

$0.00 Annual Sponsor Non-Member Representative

$10.00 SMPS Member outside of OC