Create Effective Subject Matter Expert Videos

June 30, 2020
12:00 PM - 1:00 PM



Today, you have everything you need in your pocket to leverage the Subject Matter Experts in your office in video format. Using the fundamentals of video production, along with your cell phone and several key tactics, you can create a quality video, putting your firm in the content creation and thought leadership spotlight. While a professional creative firm will produce the highest quality results, you can engage the power of today’s technology to create compelling visual content delivery.

This workshop will cover the basics of using your cell phone camera, a tripod, natural lighting, iOS or Android apps, and some creativity to produce website worthy video.

Registration closes 6/26/20 at 5:00 pm.

Registration is non-refundable.

Invite to the webinar will be sent the day prior to the event. 

Register here. 

Learning Objectives

  • Identify at least one equipment setup and office location to shoot an interview.
  • Create a strategy and outline for the basic components of a one minute SME Interview video.

Your instructor

Jason Gladding
Principal, Director of Marketing & Business Development

With 16 years’ experience, Jason Gladding directs Marketing and Business Development in Orange County, Los Angeles, and the Bay Area as well as International Business efforts throughout the world for ima. An “in the trenches” marketer, he is very versed in tools and tips to self-perform all aspects of marketing in-house and on a shoe-string. Building on that experience, and leveraging the power of Google and YouTube, he has developed a process for building a DIY marketing team from implementation to education. The categories of programs he’s developed internally and as a consultant include video, websites, digital/content communication, internal marketing communications, and graphics.


  • Domain 5: Promotional Activity



$0.00 Member Ticket

$15.00 Non-Member Ticket

$0.00 Member Ticket - Other Chapter