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October 30th – Graceworks Workshop: The Essentials of Writing with Grace

Are you struggling with a cover letter? Do you need to communicate complicated information to your staff? Want to get your boss on board with your new project? As marketers, our writing needs to be organized, persuasive and effective. But most important, our writing should be less about “us” and more about the reader. We’ll begin our workshop with a chat about “writing with grace” and how you can apply this concept to all your writing. Then, we’ll explore tips and templates for different types of writing to help you quickly organize information, making your writing process easier and faster! We’ll talk about:

  • Effective Emails
  • Better Cover Letters
  • The Informational Pattern
  • The Problem-Solution Persuasive Pattern
  • Reader-Friendly Technical Procedures

Then, we’ll wrap up the workshop with our capstone exercise – the Extreme LEGOTM Game – where we take learning with LEGOTM bricks to a whole new level!

Tuesday October 30, 2018 | 8:00 am to 11:00 am | Registration at 7:30 am

Location:  Stantec in Irvine


*Registration closes Monday, October 29th at 5:00pm. Space is limited


*$75/$90 SMPS Members

*$100/$115 Non-Members

*Early Bird rate ends October 6th*

Featured Speaker:

Jen Hebblethwaite | Champion of All Things Grace

Jen Hebblethwaite, Champion of All Things Grace, heads up our Atlanta office. From commercial real estate to coaching Atlanta’s finest Men in Blue at the Forest Park Police Department, Jen is an experienced corporate trainer. She’s spent 10 years as a Teaching Artist for a Tony Award-winning theatre and has taught everything from playwriting to MBA Leadership/Communication on an undergraduate and graduate level.

Jen is foremost a compassionate coach and trainer, but as our rogue academic, Jen also gets excited about things like semantics and semicolons. She leads our fun, interactive Gracewriting® program. Finally, Jen is trained in Whole Brain® Thinking, which is designed to use every last brain cell. Jen’s teaching style is big and bold, and she can’t wait to help you help your readers!


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