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February 21st – Budget, Track and Monitor Your Marketing Expenditures for the Best ROI

Thursday, February 21, 2019 7:45 am – 9:30 am at tk1sc | 15231 Laguna Canyon Road, Suite 100 Irvine, CA 92618

As marketing professionals, we enjoy unique opportunities to drive value for our organizations by engaging in all aspects of business performance. But too often, the marketing function is associated solely with the achievement of sales goals instead of with overall operational practices that measure success in our organizations. This webinar provides hands-on tools to help marketing teams in business performance, by introducing and implementing cost-control concepts and measures that help drive profitability.

By better understanding financial implications of each phase of the marketing cycle, from the inception of an opportunity though contract award, we can provide critical leadership to guide sound business decisions and successful proposal processes. During the webinar, we’ll learn how to better understand how marketing activity—and behavior—cascade throughout operational performance. Starting with the Go-No-Go process and deploying easy-to-use budgeting and tracking tools, we’ll explore how to define the real cost of doing business early on to drive long-term profitability.

Learning Objectives

During this webinar, attendees will learn how to:

  • Become a trusted advisor and come to the table with date to guide decision-making
  • Build agreement around tools that create team success
  • Tie opportunity costs to “the big picture” of profit
  • Lead a team with metrics that inspire accountability
  • Look for opportunities to influence change within your firm

Register Now!

*Registration closes Tuesday, February 19, 2019


$0 SMPS Members

$35 Non-Members

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