SMPS has paved the way for marketers to learn the skills and achieve professional recognition necessary for career advancement. Chapter Educational Programs, Boot Camp, Mentorship Programs, Webinars, and White Papers are all tools available at low or no cost to members.
“Leadership and learning are indispensable to each other.” ~ John F. Kennedy
The influence of the internet, software, and social media have created a “New Normal”. Marketing is radically different today than it was five years ago. Success requires embracing new skills, vision, and innovation. Programs offered by SMPS include:
- Certified Professional Services Marketer (CPSM) designation
- SMPS University
- National and Regional Conferences
- MySMPS On-Line Community
- Mentorship Programs
- Educational Webinars
- Best Practices Papers
- Marketer Magazine
SMPS Members have access to the national webinar series, which air on the third Thursday of every month at 7:45 am and last approximately 90 minutes each. Webinars are hosted by a range of experts in the marketing and business development field and cover topics such as industry trends, best practices and other related interests. Members can participate for free and non-members pay a nominal fee. Webinars can also be purchased and watched live through smsp.org. Members can borrow older webinars from SMPS-OC at no cost.
Contact: Education Director, Bonnie Temple, CPSM, if you are interested.
Supporting the organization’s original goal to provide marketing and business development professionals with tools to sharpen their skills and further their careers, SMPS Orange County provides a range of educational and leadership development opportunities. Through our education program, we invite you to discover your potential, learn the necessary steps to get there, and take action toward reaching your goals.
Certification is a time-tested means of measuring a professional’s credentials. The Certified Professional Services Marketer (CPSM) sets the standard of excellence for marketing and business development professionals in the architecture, engineering and construction industry. Because the CPSM designation is associated with leadership, the process of qualifying for and passing the test, in addition to obtaining the required number of continuing education units, is intensive. Individuals who are CPSMs demonstrate their on-going commitment to the industry, and their ability to perform in all Six Domains of Marketing, criteria that is recognized by many professional services firms.
Certified Professional Services Marketers (CPSM) are part of something special, an elite group of marketers who have invested in themselves. Each CPSM is committed to learning the “must have” skills required for today’s hyper-competitive market. CPSMs understand and embrace the need for continuous improvement through education and how it enhances their opportunities for professional success.
SMPS, the authority on marketing professional services, has published the Six Domains of Practice for Professional Services Marketers. These Domains represent the body of knowledge, disciplines, and skills required for leaders in professional services marketing. Through the SMPS certification program, an employer can be assured that their marketing professionals have what it takes to generate profitable business through demonstrated proficiency in the domains of practice.
Certification is valuable; therefore, it is not easy to attain. Today approximately 60% of those who take the exam pass. There are a number of ways to study including participating in a local SMPS-OC study group. Bonnie Temple, CPSM, Director, Education (2017-2018) will be evaluating the interest in our membership to begin a study group in 2018. Please reach out to her at firstname.lastname@example.org so she can connect with you directly and help plan for success!
Contact: Bonnie Temple, CPSM, Education Director, at (714) 468-1186
“When hiring marketers, I always give CPSMs preference. It shows a commitment to our industry and their willingness to stay current with the latest trends due to the 3-year re-certification requirement.”