SMPS has paved the way for marketers to learn the skills and achieve professional recognition necessary for career advancement. Chapter Educational Programs, Boot Camp, Mentorship Programs, Webinars, and White Papers are all tools available at low or no cost to members.
“Leadership and learning are indispensable to each other.” ~ John F. Kennedy
The influence of the internet, software, and social media have created a “New Normal”. Marketing is radically different today than it was five years ago. Success requires embracing new skills, vision, and innovation. Programs offered by SMPS include: Certified Professional Services Marketer (CPSM) designation, SMPS University, National and Regional Conferences, MySMPS On-Line Community, Mentorship Programs, Educational Webinars, Best Practices Papers, and Marketer Magazine. For information on resources available
Recognizing the rapid changes occurring in AEC marketing, SMPS’ National Education group leaders started a monthly webinar series in 2014. Each interactive, 90-minute seminar covers hot industry topics, best practices, and other related interests. Webinar hosts include experts in a range of marketing and business development specialties.
Webinars provide convenient, affordable continuing education for busy professionals. SMPS-OC features the currently released webinars on the 3rd Friday of every other month at 7:45 am. Members can participate for free and non-members pay a nominal fee. Webinars can also be purchased and watched live through smsp.org. Members can borrow older webinars from SMPS-OC at no cost.
Contact: Kathy Caswell at email@example.com if you are interested.
When hiring marketers, I always give CPSMs preference. It shows a commitment to our industry and their willingness to stay current with the latest trends due to the 3-year re-certification requirement.
Certification is a time-tested means of measuring a professional’s credentials. The Certified Professional Services Marketer (CPSM) sets the standard of excellence for marketing and business development professionals in the architecture, engineering and construction industry. Because the CPSM designation is associated with leadership, the process of qualifying for and passing the test, in addition to obtaining the required number of continuing education units, is intensive. Individuals who are CPSMs demonstrate their on-going commitment to the industry, and their ability to perform in all Six Domains of Marketing, criteria that is recognized by many professional services firms.
Certified Professional Services Marketers (CPSM) are part of something special, an elite group of marketers who have invested in themselves. Each CPSM is committed to learning the “must have” skills required for today’s hyper-competitive market. CPSMs understand and embrace the need for continuous improvement through education and how it enhances their opportunities for professional success.
SMPS, the authority on marketing professional services, has published the Six Domains of Practice for Professional Services Marketers. These Domains represent the body of knowledge, disciplines, and skills required for leaders in professional services marketing. Through the SMPS certification program, an employer can be assured that their marketing professionals have what it takes to generate profitable business through demonstrated proficiency in the domains of practice.
Certification is valuable; therefore, it is not easy to attain. Today approximately 60% of those who take the exam pass. SMPS-OC Members who want to make sure they are among the 60% can participate in a CPSM Study Group that will kick-off in January 2017. Jan Powell, President, will be coordinating monthly study sessions from January through July, covering one of the six Domains of Practice each month. A CPSM specializing in the topic domain will lead the group discussion. In August 2017 participants can choose to take the exam in an Irvine location or on-line at their convenience.