Located in the land of sunshine, Disneyland, Surf City, the Villages of Irvine, thriving commercial centers, upscale resorts, South Coast Plaza, and the Spectrum, Orange County is a very special place. SMPS-OC, comprised of individuals who embrace the County’s laid back, friendly lifestyle, and retain their positive attitude communing in the sunshine, are also special. Together, members represent OC’s premier AEC Marketing Professionals, each person committed to building business, networking, learning, supporting each other, and having fun every day.
SMPS-OC is a chapter of the Society for Marketing Professional Services (SMPS), comprised of more than 6,000 professional services marketers and business developers. It is the only national marketing organization dedicated to creating business opportunities for firms and individuals in the AEC Industry.
Discover how you can make your firm more visible, meet potential clients, advance your career, and learn the skills you need for successful marketing and business development today.
Are you and your firm ready for the next evolutionary wave in marketing?
SMPS is where you learn best practices, meet marketing trendsetters, and find out what it takes to stay ahead of your competition. If you think you may be losing your competitive edge, or want to discover “the next big thing”, join us at our next program or email one of our board members. If your firm leaders have any questions about the value of your membership, we have firm Principals on hand who can advocate membership on your behalf.
For Marketing and Business Development Professionals:
Invest in your future. The most effective business leaders worldwide agree that real leaders never stop learning, serve others, and stand for something special.
“The true mark of a leader is the willingness to stick with a bold course of action – an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign… They understand that in an era of hyper-competition and non-stop disruption, the only way to stand out from the crowd is to stand for something special.”
~ Bill Taylor, Co-Founder of Fast Company Magazine
Middle of the road does not cut it in today’s business environment. Stepping up takes commitment, hard work, and an open mind. Everyone who does marketing and business development for professional services firms is hard at work; however, without a baseline, few know how to work smarter. SMPS provides the benchmark and the resources you need to grow your career.
For Professional Services Firm Leaders:
Growth and profitability require investment in your marketing team. Firm leaders at high growth firms understand the importance of investing in their marketing team, seller-doers, and doer-sellers. In fact, 3,500 firms, encompassing 80% of ENR’s Top 500 Design Firms and Top 400 Contractors, support SMPS. Companies recognize that through networking, business intelligence, and research, SMPS members gain a competitive advantage positioning their firms in the marketplace.
“The single biggest way to impact an organization is to focus on leadership development. There is almost no limit to the potential of an organization that recruits good people, raises them up as leaders and continually develops them.”
~ John Maxwell, Best-selling Author, and Leadership Expert
If your firm is busier than it is profitable, consider the type of work you are winning. The most profitable AEC businesses in the US have marketing leaders who understand how to win the best work, with clients who pay their bills, without cutting prices to win.
The top five reasons why firms should support membership in SMPS, and why marketing professionals should participate in SMPS-OC programs, become a member, and/or join a committee: